There are many ways to bring your best to the table. My focus is on the digital opportunity that now exists. Digitizing your know-how is a powerful way to reach beyond your current sphere of influence, help more people, and be present in people’s lives even while you sleep.

Even if you run an on the ground business, the digital landscape is one you can explore and exploit for the good of the people you serve.

The non-geographic benefits of digital ministry and mission, where your message is carried through the various vehicles of value now available, is phenomenal. You are able, by God’s grace, and the marvel of modern technology, to speak to people on the opposite side of the world, and can even do this long after you yourself have closed your eyes for another night’s sleep.

Leveraging the online platforms you now have access to, you can have your words working 24 hours a day, your videos rolling 365 days a year, and your message or expert-training speaking and equipping others tirelessly. The most powerful thing about this? It is possible to create the content once and then let it work for you thereafter for many years to come.

This crystallising of value into online publications, products, and platforms should be a priority if you hope to stop trading time for money, and begin developing scalable ways out of the status quo.

So long as the value exchange you offer remains dollars for hours, there’s a cap or a ceiling on what you can earn.

As soon as you duplicate and multiply yourself however, through digitising your know-how, your ability to be in more than one place at one time opens up endless possibilities. You can be having breakfast with and executive in Australia, sitting on a bus with a housewife in London, and taking a lunch-break with teen in Tobago, all at the same time!

Larna and I have benefitted immensely from others who have shared their knowledge in this way, and through producing these kinds of publications and products ourselves.

One way to look at it is that it’s selfish NOT to share and sell what you know. Keeping all of that juicy awesomeness to yourself or your small circle deprives others of an opportunity that could be life-changing for them!

There are numerous ways to lean into sharing your worth: books, podcasts, video, online courses. I’m certain there are many more than mentioned here too.

Ask yourself which ones fit best with your personality and how can you begin to learn the ropes of creating rather than consuming, and then step out in all of your amateurish zeal and do something.

No one begins as an expert – we do things badly until we get good!

In most trades we recognise this, but somehow when it comes to being willing to share our creative work the arch-nemesis of perfectionism tries to convince us we should be perfect before we step up and step out.

Nike’s mantra may be “Just Do It”, maybe yours should be “Do it anyway!”

I’m not good enough yet.

“Do it anyway!”

I’m worried what other people might think or say.

“Do it anyway!”

Most of the people we admire and aspire to become like have one thing in common somewhere in their history.

They did it anyway!