The worth journey so far has taken us from recognising, to crystallising and now onto monetising. How can we monetise what we know and actually transform all of that inner gold into some outer wealth?
This is where digitizing your worth into publications, products, and platforms is important. There has to be a way for people to consume what you create. If you are creating valuable knowledge-based products, transferring skills, or sharing ideas, the best way to do that will often be books and online courses and products.
The internet has opened up unprecedented possibilities. We, as believers seeking to equip and reach others, should leverage this newfound opportunity and make the most of the grace God has granted us to share in this way.
Online course creation particularly can be very lucrative and opens up great possibilities to share your know-how powerfully. The beauty of online education is that you can deliver it without always being present. Your time is not limited because your knowledge has been crystallised, digitized, and is deliverable 24 hours a day to anyone, anywhere in the world who has an internet connection.
Whereas it was once onerous to deliver content online, especially video, it is now just a smartphone away! Software like Camtasia and Screenflow make video capture and editing available to anyone with a computer and the time and desire to learn a few editing skills. Believe me, you do not need to be a Spielberg to create video presentations that are more than adequate to deliver world-class content to an audience.
As with any skill, it takes time to hone your presentation skills, but the beauty of many presentations is that you don’t even need to appear on screen. A simple set of Powerpoint or Keynote slides, screen capture using Camtasia, with a corresponding narrative recorded as you work through the deck, is often all that’s needed to skilfully deliver your message or training.
Ask yourself what the easiest way to present what you want to say could be, and roll with that. Don’t fall prey to the fallacy that you have to have studio-level technical equipment or Hollywood-worthy bells and whistles. With online education, presentation counts for something, but only a small proportion of the whole. Students are looking for results, not special effects. They desire outcomes, not Oscar-winning soap operas.
Make the outcomes you offer, and the transformations you believe you can deliver, first and foremost, and allow time and testing to sharpen your skills. Don’t be afraid to start where you are right now and do your best to keep things simple and unencumbered by complexity.
You can do this! You’ve got a message or lesson to share, so make it happen. Strap in, learn the basics, and build from there.
The great thing is, as you do, your knowledge can be packaged into products, publications, and platforms, that people will be willing to pay for.
It can be anything from a simple PDF to a full-fledged video course, so long as the outcome is clearly defined, and the steps are laid to help your audience take their next move or three toward fulfilling whatever desire they carry in their heart.
The online learning marketplace is wide open, and never has there been such a hunger for growth and learning in this way as there is today.