In today’s fast-paced digital world it’s easy to get caught in a confusing vortex of options. Sure, the plethora of possibilities is one of the great blessings that our generation enjoys, but it can also lead to creative paralysis.

Like a nerve-drug victim, unsuspecting digital entrepreneurs can be sticken with opportunity overdose!

Should I be an author? What about TikTok (or whatever the latest craze happens to be)? Mini-offers, or flagship courses? Ecom or eCoach? How about Amazon merch? Should I follow the funnel guys, jump onto challenges, or leap on the go live bandwagon?

The list continues…

Youtube?

Mini sites?

Online workshops?

Kindle?

Etsy?

PLR or POD?

Podcast or premium coaching?

I’m pretty sure by the time you read this there’ll be several more choices hitched to the list.

How do you choose?

It’s a known fact that too many choices lead to no choice at all. It’s easier to choose not to choose, to put off the painful process of saying no to so many glistening possibilities.

What if I make the wrong one? Choose the wrong thing? Make a bad call? Say no when I should have said yes and miss out?

No call at all can parade itself as the wisest call to make.

And you stay stuck, frozen in the headlights, with a stream of fresh opportunities hurtling toward you. Month after month. Year after year.

Choose Yourself

Let me bring something obvious into the equation.

What is the one factor that runs throughout every and any opportunity to face? The golden thread that ties the whole thing together?

It’s actually simpler than you think.

YOU are the common factor in the enterprise equation.

The longevity of your enterprise, whatever it may be, will be determined by the investment of your heart in its fulfilment.

The Scriptures teach,

“Keep thy heart with all diligence; for out of it are the issues of life.” (Proverbs 4:23 KJV)

The word issues literally means ‘outgoings’ or ‘boundaries’. The outgoings, outworking, and boundaries of your life are determined by the heart. Your financial and creative destiny resides within your spirit, not out in the ether somewhere. No one else holds the wheel of your victory, you do. Tending carefully to the inner life will steer you to the right places, and to the right people, at the right time.

The result will be that the outgoings of your life will expand your boundaries, and bring you into your promised land.

I was an opportunity hog, gobbling up every new idea that crossed my burgeoning inbox. Dancing from one to the other and back again, my online business trajectory felt more like a whirling dervish than a steady climb to the top.

Until the Holy Ghost stopped me in my tracks.

He pointed me to the story of Mary and Martha. The record of Jesus’ visit to them is found in Luke 10.

We read:

“But Martha was cumbered about much serving, and came to him, and said, Lord, dost thou not care that my sister hath left me to serve alone? bid her therefore that she help me. And Jesus answered and said unto her, Martha, Martha, thou art careful and troubled about many things:” (Luke 10:40–41 KJV)

Martha was cumbered, full of care, and troubled about many things.

I could totally relate.

“David, David, you are cumbered with many things.”

Those were the words the Holy Ghost spoke that day as I sat in the corner chair in my tiny house office.

But, “There is need of only one or but a few things.” (Luke 10:42 AMP)

The entrepreneurial life is not meant to be one frazzled to a crisp by a million demands. The romanticized picture of the overworked ultra-dedicated marketplace genius sacrificing all for the sake of his startup is quite frankly farcical.

There is nothing romantic about sacrificing your family and your health in pursuit of money or fame.

Jesus has a pathway prepared for you, one which will be perfectly in pace with His will. I don’t know if you’ve noticed, but I have rarely found God in a rush.

I asked the Lord “what my one or but a few things” are, and seven years later I have made over $1,002,780 in Amazon royalties alone.

Focussing on what was fitted for my personality led to a radical turnaround.

That’s not to say that there have not been challenges. Sweat equity was poured in copious amounts into the affair. But my focus changed from everything and everyone to just one of but a few things that I have learned to do extremely well.

The choice of direction was determined by this question. Maybe it is one you can ask yourself.

“What do I want to be doing 5 or ten years from now?”

In my heart (remember the issues of life?) I wanted to be a writer.

I was already writing but also juggling several other opportunities like a circus clown, lacking confidence to shave off the ballast and bring my A-game to the table.

The decision to build from a place of pure desire, in my case the desire to be a writer, began a remarkable journey to where I am today.

I’m still working and walking with God, still in conversation with the Holy Ghost.

The difference is, I’m now in the business of being myself. No longer running here and there earnestly hoping for an answer. The answer was in me all the time, the outworking and outgoings were waiting on the inside.

We are told:

“Delight thyself also in the LORD; and he shall give thee the desires of thine heart.” (Psalm 37:4 KJV)

Some may cynically read this and say, “awesome, I desire a Porsche!”, but this verse holds so much more we can live by.

God plants desires.

What is the deep, real, resonant, desire of your heart.

Although the source if this quote is unknown, it rings true:

“There are two great days in a person’s life—the day we are born and the day we discover why.”

Moving into the fields of entrepreneurship takes courage. The venture must be backed not primarily by money, often that is in scare supply in the early stages, but by heartfelt conviction and a sense of calling.

I believe that business is a calling. A call to be salt and light in the marketplace, and to generate wealth on many levels, not just financial.

Your “outgoings”, the creative crystallisations of your personal genius, will flow out to the world and bring blessing and grace to others. The results of those genuine, heartfelt creations will be abundant compensation.

It all begins with embracing who you are. Your uniqueness is the ingredient that adds a special flavor to everything you do.

Yes, dear friend, whatever you choose to do, you are ultimately in the business of being yourself. Build around that reality. Learn and grow in the things that sit well with your personality. Grow in confidence as you jettison the things that don’t.

Will it be easy? No.

Will it be worth it? 100%!