What’s the most important thing in your business?
Cashflow? Assets? Intellectual property? SOP’s?
What’s the secret sauce that makes your business stand out from the crowd and how do you protect it?
Let me tell you, it’s a great deal simpler than it may first appear, and calls for some radical shifts in practice if you plan on long-term growth and prosperity.
The number one thing that sets your business apart is…
YOU!
You are, after all, ultimately in the business of being yourself.
You must protect your number one business asset. It is essential that you take care of your own needs and build your business with the lifestyle you want to create in mind.
How do I know? I’m sure by now you realise I have made the mistakes that minimise what’s most important, myself and my family, on the altar of building a business that serves the world.
Even during this past pioneering season I’ve fallen prey to this temptation.
Sure there are seasons, but when a season becomes your reason for living something has tipped out of alignment.
Your business will grow not because you kill yourself with over-exertion.
Your business will grow as you grow as a person.
The Scriptures teach that we will prosper as our soul prospers. The outward follows the imward.
That means not expending all of your energy in service to your clients, because if you do you’ll soon deplete your energy and enthusiasm, leaving you empty of something of substance to offer your audience.
Take time to refresh, to think, to actually enjoy the reasons you have built a business.
I guess what I’m advocating is giving yourself permission to actually enjoy what you are creating, even during the journey.
“As for every man to whom God has given riches and wealth, and given him power to eat of it, to receive his heritage and rejoice in his labor—this is the gift of God.For he will not dwell unduly on the days of his life, because God keeps him busy with the joy of his heart.”
Ecclesiastes 5:19–20 NKJV
The journey to prosperity is meant to be a joyful one.
Do not dwell unduly on what’s past, or fear what waits in the future. Rejoice how far you have come, be expectant of good things tomorrow, but be sure to celebrate the present and embrace your cherished ones in the process.
Build your business with the life you want to cultivate in mind.
God’s design is one that is fitting for you, and you are more than just the business you are building.
