The worth journey so far has taken us from recognising to crystallising and now onto monetising. How can we monetise what we know and actually transform all of that inner gold into some outer wealth?
TRANSCRIPT
Please note: this transcript is auto-generated so forgive any (or many) errors 😲 – click the timestamps to play that section directly in the audio.
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We’ve spoken about recognising your value. We’ve spoken about crystalising and digitising your value. Today, I want to speak about monetising your value. In other words, journey so far has taken us from recognising through crystalising and now here to monetising. How can we monetise what we know and actually transform all of that inner gold into some outer wealth? Who would like to find out and discover how to turn your inner gold into some to wealth? Put your hand up and wave it around and say, yay, me, that’s me.
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That’s me. I want to discover that, this is where digitising your worth into publications, products and platforms is really important. You know, there has to be a way for people to be able to consume what you create if you’re creating valuable knowledge based products, transfer in scale, sharing ideas. The best way to do that is often going to be books or online courses and products. The Internet has opened up unprecedented possibilities for this to take place, and we as believers seeking to equip and to reach others, should leverage that opportunity and make the most of the grace that God has granted us to share in this way.
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Online course creation particularly, I think, can be very, very lucrative and opens up great possibilities to share your knowhow in a powerful way, help people and be remunerated and be rewarded as you do so. The beauty of online education is that you can deliver it without always having to be present. And at the time, your time is not limited because your knowledge has been crystallised, digitised and is now deliverable 24 hours a day to anyone, anywhere in the world who has an Internet connexion.
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It really is. It’s really rather it’s it’s rather like a miracle that you can reach the uttermost parts of the earth with your worth. Yeah. In in just a matter of seconds. We are living in unprecedented times of opportunity, my friends, you know, whereas it was once really onerous to deliver content of any kind. I mean, I remember when I used to create websites and it was a big deal. If you put like a tiny little animated gif on a website that was like the height of technological awesomeness.
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And now, man, we can stream four K movies at the click of a button. And the days that I’m talking about when I was coding a website in HTML very badly. Yeah, it’s actually not so long ago really in the big scheme of things. And now we can we can just deliver, we can create and deliver this stuff. And the way to do it is just a smart phone away. It’s an incredible software like integer and screen flow make video capture and editing available to anyone with a computer.
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And there are other programs as well, you know, and if you’ve got the time and the desire to learn a few editing skills, you don’t need to be Spielberg to create video presentations that are more than adequate to deliver world class content to an audience. You know, and if that’s in your heart, to do that kind of thing. Sometimes we think, man, but I’ve got to have I’ve got to have this special equipment or I’ve got to have all of this knowledge and background and technical things.
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And, you know, you will as you do as you go forward, like with any skill, it will take time to hone your presentation skills, but then mute the beauty of a lot of presentations that you may want to make, depending the kind of thing that you’re looking to create and really do not require you to have a huge skill set to be able to do it. Just a simple set of PowerPoint or keynote slides, a screen capture software like Camtasia, you know, and and a microphone that you can speak into to try to narrate as you work your way through the deck.
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That’s often all that’s needed to skilfully deliver a message or training that you might want to bring to a group or an audience that you want to equip. Always ask yourself, what’s the easiest way to do this and roll with that? Don’t fall prey to the fallacy that you have to have studio level technical equipment, Hollywood worthy bells and whistles ringing and tooting everywhere. Honestly, with online education, presentation counts for something, but it’s only a small proportion of the whole students are looking for results, not special effects.
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They desire outcomes, not Oscar winning soap operas. So you have what you need. You really do make the outcomes that you offer, the transformations that you believe you can deliver, bring those first and foremost, and then just allow time and testing to sharpen your skills as you do and as you go. Don’t be afraid to start where you are right now and just do the best you can and do your best to keep things simple and unencumbered by complexity and complexity.
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Sometimes really, the more complex we make something, the more complicated we consider something to be, the less likely we are to do it. So look for the simplest road of least resistance to begin sharing your worth. That is my. There you go. There’s a golden nugget for you. Yeah. Be fearless in your in this adventure. Yeah. Don’t don’t pretend that you have to be like some of the honed and well furnished men and women that you might listen to on their podcast or their video programme or their TV programme.
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Just begin where you are at. You can do this. You’ve got a message or a lesson to share. Make it happen, scrap in. Learn the basics and build from there. The great thing is, as you do, your knowledge can be packaged into products, publications and platforms that people will be willing to pay for. It can be anything from a simple PDF to a full fledged video course. I have done both and made handsome, handsome returns with both of those big courses, small courses, short books, long books.
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As long as the outcome is clearly defined and the steps are laid out to help your audience take their next move or three towards fulfilling whatever the desire that they carry in their heart is. And there’s another key for you. You know, you can experience tremendous breakthrough and reward as you begin to give consideration to how you can take what you know and who you are to help other people in the online marketplace is wide open right now. There’s never been such a hunger for growth and learning in this way as there is today.
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And there’s never been the same level of technology that makes it open to virtually anyone to step out and begin to kind of make moves and make a mark in this online space. Well, thanks for listening, hopefully. It’s been an encouragement to you today, if you want to connect any further, you can do so through my website at Davidleemartin.com. Have a great day.