The crystallising of value is a key factor in becoming successful as an online trainer or coach. It’s very difficult to sell or share something that lives in your head or on your hard drive and never takes the next…

It’s impossible to monetise something before you crystallise it into shareable value. But there’s something else that precedes the crystallisation process. This prerequisite is possibly a little more mysterious and difficult to quantify than the other two. In fact, it…

Money is a conversation that stirs up the pigeons. Not certain if that’s a universal analogy, but here in the UK it means the subject can cause a lot of flapping and squawking. Most of the time the flappy squawk…

Two major forces determine the direction people take in life, and affect the decisions they make. Avoiding pain, and pursuing pleasure. Pain avoidance is primary. People will pay and invest in those things they believe will help them avoid pain.…

God gives the power to get and create wealth. This was a promise I had to stand on in one of the most discouraging and desperate times of my life. Sometimes our greatest breakthroughs are preceded by our greatest breakings.…